Like a bane, search engine optimisation, (SEO) has long driven bloggers looking for visitors towards a meta-tag-heavy, Flesch points-restrictive style of writing. That needs to change.
When I started blogging seven years ago, I had to adopt the same practice and, while there is no doubt it worked, I always felt it hindered my style of writing. There is some sense in such optimisation, but the actual method of weighing writing is far too inhuman. Continue reading
As much as I want it to be, the title you see above is not my own. It comes from Chris Shiflett, a wholly interesting person, whose blog I have been following ever since he spoke of Svbtle and Obtvse last year, which I found because of an article Daniel Howells wrote which I have no idea how I found, but I remember thinking it was worth my while.
Ideas of March
In any case, things like these are what define blogs: in essence, peepholes into people’s minds. This made me want to re-visit an article Chris Shiflett had written almost exactly three years ago, where he spoke of a “blog revival” that was needed as a result of many conversations (for good or bad) moving from blogs to Twitter.
Dustin Curtis wrote about something similar happening on his own blog as a result of Twitter. While I tweet too, I have thankfully not been drawn away entirely from my blog (for some of the reasons I will mention below). The ‘idea’, for lack of a better word, is to write a post called the “Ideas of March”, list why you like blogs, pledge to blog more and use the hashtag #IdeasofMarch elsewhere on the web.
Why do I like blogs?
There are many reasons why I like blogs. First of all, I would not be blogging if I did not like to do it. But here are some deeper thoughts:
A blog is your house on the internet. You may be on Twitter, Google+, Facebook or wherever else, but none of those websites are truly ‘yours’.
As promised in my recent article, I am going to dedicate this one to detail my blogging method. Generally, how to write a blog post so that it saves time, not takes it all away. Many people have asked me specifics before, and, over conversations with other bloggers, I learnt that this is one of the most frequent questions established bloggers get: how exactly do you blog?
When you come down to it, the thing is pretty simple; but some dumb it down so much that it loses meaning. A lot of thinking does go behind a blog post, and my intention today is to explain to you exactly what I do and how I do it. Particularly, the physical process of turning an idea into an article.
If, in my last writing I was unclear that I would talk about the mental approach rather than the physical technique, I apologise. In this one, we will surely talk about doing things — typing and things along those lines, yes. And I hope to keep this article quite short.
(Also note that, in an attempt to address the largest possible group of people, I will be focusing on writing on a WordPress blog. Except for a couple of specifics, however, the process should largely be the same.)
An idea strikes
Like everything else, blog posts too begin with ideas. At the start, it is one at a time; then it floods like a barrage gave way.
That is when you will need two apps I strongly recommend to all you serious WordPress bloggers. Continue reading
Two things prompted me to write this article: a couple of blogs that I follow, and the fact that I have never addressed the personal blogging scene very often in my considerable years of blogging.
Firstly, I will not detail the incidents themselves, but you might gather they broke or gravely bent these rules; and, secondly, I believe strongly in sharing what I have learnt with people who can put aside their ego and listen.
What can I expect from following all this, and when?
Now that that is done, here are a bunch of things most personal bloggers will never bother to practice because they are not blogging on a professional capacity. But these are things that you, as a personal blogger, should adopt.
Following what I detail below will help you create a more targeted community. It will help robotic evaluations better grade your blog and hence what you write will reach people you meant it to. It will, in general, make you blog more active and keep you on the safe side of the data gathering line i.e. those rules which are used to determine, across the internet, whether your writing is worth others’ time and is to be shared, or whether it is to be blocked.
How long will it take for results to show? Well, that depends on you and how strictly and closely you follow this.
Yesterday I received an email asking me what my blogging technique was. Apparently, “it is clear that [I am] doing something right” according to my sender, and he was interested to know what it was.
I think blogging is a combination of many things, not the least of which is writing. When you come down to it, blogging is writing, but on a very different platform. So, when I was asked my blogging technique, I was at a loss of words.
Then I began to think about it systematically. When we talk of a blog, we talk of a post. So I would define blogging technique as the process of transforming a post from an idea, or an inspiration, or an opinion — generally, from something only existent in the writer’s mind — to something that is shaped and formatted in a way that a large number of people will like to read.
So where do we start?
The idea, uncatalogued
An idea strikes anytime. While conversing, while reading a book, while playing my violin, while sprawled on the swing, while playing with my dog, even while eating. You’ll never know.
But it would be crazy to get up and type an entire article. It is possible, but that would be a shoddy job.
Secondly, I make it a point to read the writings of those around me. Continue reading
This is one of those tough-to-write articles that is tough just because you are trying to come up with ways to avoid following what follows. (No pun intended.) But when you write three blogs, including this, a satire column and a science blog, all at once, you try to streamline everything into one, if for no other reason, just to loosen things up a tad.
A lot of people seem to have enjoyed my satire, a genre of articles I myself love writing, and the genre of preference any day. A smaller, but more targeted, group of people have freely discussed my science blog as well. Both of these platforms have died as of last week.
Blogging v content creation
The website (and particularly this blog section you are on) is what I opted to serve as a common platform for all this. What I have been most fortunate in is having readers with enough courage to take news from news sources and who would rather discuss with real people. If you know the blogosphere well, you will realise that better insights come from single bloggers rather than team blogs churning out several articles a day. (Yes, I speak of The Verge, HuffPo, TechCrunch, Mashable, Engadget and the lot.)
I follow these as well, but I use my own blog to voice my opinion. And I value a richer communication that a comment on these larger websites where you voice is one in a thousand on a single page. Not many appreciate the value of this, but I am not here to judge them. Continue reading