Apparently, cheap marketing tricks do work. Our world is filled with mad men telling us we need things, and us nodding in agreement. And our sense of wanting to need is extremely sensitive: all we look for is the slightest sign of concurrence — which is what every single advertisement is built around. Ads give us a faux need.
On the one hand, we could do away with everything, as our needs are few. The Big Bang Theory sitcom’s Sheldon Cooper (awkward as it seems to quote him) puts forth this idea quite well. But this outlook is rather harsh. It is time to define a new category; a sweet-spot between needs and wants. Benefits, if you will.
As somebody who is fairly tech-savvy, I am surrounded by people who will take a stand against technology at a moment’s notice. This is especially true when technology seems to be successfully replacing more conventional methods — some even environmentally harmful, such as paper.
When the issue of using technology comes up, though, I would myself strongly back a minimum age requirement. I never had my phone until I was 17 or so. I think that 15-16 years is a good limit, not because of elitist adult thinking, but mostly because the Internet, to the unaware, can quickly become one of those forbidden dark alleys no ten-year-old is sent into at night. Or worse.
I seem to have grown a closeness with all gadgets Air. After recently buying a MacBook Air, I gifted myself an iPad Air for my birthday recently.
The iPad Air is a beautiful device and I picked the white bezel (my first white device) based on my usage: I read more, and the walls in my house are white. Jokes apart, reading with a white bezel, in spite of the black vertical strip outlining the screen (which bothers some people), is simply a much better experience than a black screen.
Visit Blookist and the most inspiring part of their website is in an obscure place — the address bar. “You don’t need an excuse to be creative”, it reads. Still in beta, Blookist is a new kind of publishing platform. That was how its co-founder and CEO, Adrian Zuzic, described it to me when he got in touch recently, asking if I would be interested in reviewing their startup.
Blookist is the content-appreciative publishing platform we had all been waiting for.
At first, I was confessedly disinterested: was this just another Obtvse, another Svbtle, or another Ghost? At a time when blogging platforms seem to be cropping up at every nook and cranny, why did I have to pay any attention to Blookist? Was this another ambitious platform started with enthusiasm that would lose direction halfway through?
As I looked around, however, it was hard for me not to realise this was not a blogging platform; it was something more, something unique, and, most importantly, something promising. I signed up for free immediately and over the next couple of days began to explore this further. It had caught my attention. Continue reading
As a watch connoisseur, a Tissot simply had to be part of my collection. This was especially after my older Tissot ran out of style with its spin bezel. There were a lot of choices to make among the company’s legendary catalogue, but few caught my eye as swiftly or as effectively as the Classic.
It is an unassuming piece with some impressive fitting and bold crocodile leather. Its stitch runs along the perimeter of its leather strap ending in a steel buckle with neatly folded stitches securing its lug ends.
Let me begin by stating the obvious: probably nobody from the Mysore city police force will read this, but I will make a few notes here nonetheless.
What we need is not — at least not most of the time — an elaborate online form to make complaints. Like me, I am sure half of the human population hates forms. Call me irresponsible, but I have no idea if a priority-B control centre number exists; it would help spread out emergency calls and increase efficiency of police functioning.
The police in New Zealand, for instance, have a *555 FREE dialling order in place. The idea is that non-life-threatening calls are made to *555 FREE and top priority emergencies are to be reported at 111 — their equivalent of 911, 999, 100 etc.
Since recently I have been thinking about the direction the world, as a whole, is heading in and, for better or worse, it seems awfully familiar.
How all wars begin
I think that wars are fundamentally a consequence of strong identities. People of nationality X believe that their identity is superior to that of nationality Y, so they stoop down to physical violence to make their point.
Secondly, there is the question of rightful land ownership. Immovable property conflicts that happen so often in the interiors of a nation happen with just as much – or even greater – ferocity along national borders.