As promised in my recent article, I am going to dedicate this one to detail my blogging method. Generally, how to write a blog post so that it saves time, not takes it all away. Many people have asked me specifics before, and, over conversations with other bloggers, I learnt that this is one of the most frequent questions established bloggers get: how exactly do you blog?
When you come down to it, the thing is pretty simple; but some dumb it down so much that it loses meaning. A lot of thinking does go behind a blog post, and my intention today is to explain to you exactly what I do and how I do it. Particularly, the physical process of turning an idea into an article.
If, in my last writing I was unclear that I would talk about the mental approach rather than the physical technique, I apologise. In this one, we will surely talk about doing things — typing and things along those lines, yes. And I hope to keep this article quite short.
(Also note that, in an attempt to address the largest possible group of people, I will be focusing on writing on a WordPress blog. Except for a couple of specifics, however, the process should largely be the same.)
An idea strikes
Like everything else, blog posts too begin with ideas. At the start, it is one at a time; then it floods like a barrage gave way.
That is when you will need two apps I strongly recommend to all you serious WordPress bloggers. Firstly, get the WordPress app (download for Android or for iOS — or download your blogging platform’s app; Blogger, Tumblr, they all have one). Secondly, get Pocket (download for Android or for iOS — other options like Instapaper may serve just as well, although not on your pocket).
It is a universal rule that you get topics to blog about when you are in no position to actually blog. So twist this rule of nature using the two apps above. Ideas that come from offline go straight into your WordPress app: create a new post, title it and leave a note to yourself in your blog. Here is the screenshot I had used in my previous post, just to jog your memory:
When you have time to blog and you sit before your computer, voila, WordPress is updated.
Some prefer to use dedicated note-taking applications for this. But in this case I find that complex and unnecessary because you end up noting down in one app and having your phone around when you blog, and copy things over between your blog and computer (or even across apps within a computer if that is the case). The method I have explained above works beautifully.
But what if your idea strikes while online? You can use the Press This bookmarklet in your WordPress Tools > Available tools menu if you are on your PC, but, if you are on your phone, switching to your WordPress app may not be the most time-saving option.
You can instead save to Pocket using a pre-determined tag. I use the tag #ToBlog which is not intuitive, so I never use it anywhere else by mistake. When I need to look things over, I quickly search for all #ToBlog saves and I have the stuff I want.
Organise your dashboard
This is an integral part of blogging. Other services may call it different names, but as a namesake I will call it the dashboard (which is what WordPress users are familiar with).
To focus on your blogging, let no part of your dashboard cry for attention. I have gone the extreme minimalist way and re-designed my dashboard to look something like this (hold on while I jump to my administration home and take a screenshot — there you have it):
You may not be able to make yours look exactly like this without some unnecessary effort (for most personal bloggers, anyway) but the point is not so much in the looks as in the pending notifications, alerts, messages, errors and the like. Deal with it as they come. Approve comments, make them private or public, reply — the whole aside process.
Now you are set to write and do nothing else.
The writing process: how to write a blog post
a. Where to write
This is a big question to many bloggers. Some of us bloggers hated the original WordPress writing area. And most bloggers hated it because everybody else hated it too. The new version, with the distraction-free writing option, is something I am quite fond of. But I never use the distraction-free editor because I cannot add tags, featured images, excerpts without switching around and that takes time. (I sometimes do these things halfway through an article.)
If you still hate the WordPress editor, try an alternative such as JustWriteBlog for Chrome. I do not use it myself, but have tried it and found it usable on a regular basis. (Why do I not use it then? I do not see the need for an alternative to my VHBelvadi.com desk — not yet, anyway!) Alternatively, ScribeFire for Firefox is an equally trusted and (perhaps better looking) option. It is also available for Chrome as well as for Safari.
b. Know your WordPress editor shortcuts
If you use an alternative editor to the default WordPress editor, skip this section; if not, you will have some fun here.
When typing an article, know that all the regular shortcuts work. But make sure the cursor is clicked within the visual editor area. Hit Ctrl+B to embolden; hit Ctrl+I to italicise; hit Ctrl+Z/Y to undo/redo; similarly Ctrl+C/V/X will copy/paste/cut; and Ctrl+A will select all text.
Deeper shortcuts include several things you can do with the combination of Alt+Shift+shortcut where the shortcut (key) can be any of the following: D to strikethrough, N to spell-check, U to start a bullet list, O to start a numbered list (that is O, the letter, not 0, the number), M for image, and Q for quoting.
You can also hit Alt+Shift+W to go full-screen (distraction-free editing) and once there, special shortcuts work, such as Alt++ to increase width of the text area, and, conversely, Alt+- to decrease it. If you messed it up, Alt+0 will return it to the default dimensions (and it is 0, the number, here and not O, the letter).
Hitting Ctrl+number will quickly format your writing. 1 goes to heading 1 style, 2 goes heading 2 all the way to 6; then 7, 8 and 9 will turn it into regular paragraph text, pre-formatted code or address text.
Also make it a habit to hit Ctrl+S to instantly, temporarily save as you write, so that you do not lose your work.
Mac users, remember the eternal lesson: Ctrl = Cmd. Also, not all of these may work on all browsers.
c. What single button do I use most?
I am a big fan of the preview button at the top-right. Some lucky people can hit Ctrl+Alt+I to preview instantly. This gives me an idea of how my post will look once it is published for the world to read. I do not have to return to bulk-edit my work after publication, because that would be a foolish thing to do.
Using the preview capability helps not only to keep track of the post length (sometimes 2,000 words seem short in the editor) but reading in the actual format and design that the article would ultimately be read in, in my experience, makes it a lot easier to manually spell-check.
d. Add any images
It is generally a good idea to add images to your writing. It acts as a buffer between large chunks of text and gives your reader some rest. Five images in a 500 word article is too much, but three or four for a 1,000 word article is a good measure.
I add images at the very end, because doing so while writing is not only distracting, but also time-consuming. This, of course, is unless I have to make references to any content inside the image.
e. Tag, file and save
Finally, tag your post. My limit (and a good limit, unanimously accepted) is no more than five tags. Two things to remember when you tag your posts are, first, whether each tag represents the whole article rather than a portion of it. If you have only two words that truly represent your article, tag it with just two words.
Second, avoid long, spaced out, phrase-like tags. These are not only unnatural but may backfire by narrowing down your results too much; on the contrary, try not to be too vague either. For instance, I have tagged this article with the words blog, wordpress and technique.
h. Copying from elsewhere
I know a few people write their articles on text editors like Word. When you copy and paste across softwares, things get real jazzy. But the dangerous part is sometimes code is added to your copied text that does not make a visual difference when you look at it, but its presence is quite harmful for robots indexing your website.
Once you paste, WordPress has a handy tool called the remove formatting button. In the kitchen sink (Alr+Shift+Z) it is the sixth button (next to the paste from Word button with a W). Hit that and, even if you noticed no changes, you are good to go.
Publish or schedule it
Ah, the end.
You can publish your article right away, of course, but if you were feeling particularly energetic and wrote three in a day, you would not want to throw them all out at once, so hit schedule to post at your preferred time and date.
Then sit back and talk to your readers. It’s the second most rewarding part of blogging.Cover image: Flickr/Christine and Hagen Graf