It is entertaining — perhaps even pleasing — to watch such tech giants as Apple, Google and Microsoft battle it out year after year. And it is fun to take sides (we always do that). But it is becoming increasingly clear that no matter who wins in the end, and at whatever rate, us consumers will be little more than sore losers.
I must admit, this was neither clear nor obvious to me a couple of years back — and why should it be? I was immersed in the Android ecosystem; and I can say this much for certain: anybody who has not seen outside Android cannot possibly understand the gravity of this situation.