Blookist — not just another blogging platform

Visit Blookist and the most inspiring part of their website is in an obscure place — the address bar. “You don’t need an excuse to be creative”, it reads. Still in beta, Blookist is a new kind of publishing platform. That was how its co-founder and CEO, Adrian Zuzic, described it to me when he got in touch recently, asking if I would be interested in reviewing their startup.

Blookist is the content-appreciative publishing platform we had all been waiting for.

At first, I was confessedly disinterested: was this just another Obtvse, another Svbtle, or another Ghost? At a time when blogging platforms seem to be cropping up at every nook and cranny, why did I have to pay any attention to Blookist? Was this another ambitious platform started with enthusiasm that would lose direction halfway through?

As I looked around, however, it was hard for me not to realise this was not a blogging platform; it was something more, something unique, and, most importantly, something promising. I signed up for free immediately and over the next couple of days began to explore this further. It had caught my attention. { Continue }