Blogging, to me, is two things: content and appearance. To most other bloggers, it means more. For instance, it means connection, discussion and perhaps even establishing a trade name or brand. And to bloggers with idealistic ideas, blogging is simply content.

Personally, I think that the latter is a extreme. Blogging is not all about content unless yours is a personal blog, and, if otherwise, you better have established a name before you start expecting any readers. This is because, as I have mentioned in an earlier post of mine, most visitors who have the potential to become your readers (let us just call them potential readers) turn away at the sight of a boring-looking weblog.

My point simply is that it is my idea that blogging, at the very basic, is content and appearance. While connecting also ought to exist in the 21st century, it need not be all that highlighted as most urge bloggers and website owners to make it. In short, as you have perhaps already gathered by now (not just from my saying all this now, but also from the look of my weblog itself) I am a fan of minimalist-styled blogs.

I was on WordPress at my old weblog before I migrated to this new address of mine, (where you now are!) and I have been with WordPress almost as long as my blogging streak. I was on vox, in fact I started there and still am attached to it although the platform itself shut down a couple of years ago! I spent a fleeting moment on Blogger and absolutely detest it to this day. I also was on Posterous but found myself repeatedly gravitating towards WordPress (in spite of stumbling upon one which looked like a replica of WordPress!)

Soon WordPress introduced Premium themes, what I thought was one of their major attempts at making money while claiming to be open source. My own idea is that an open source platform ought to be open source in every way possible. In fact, this affected me so much (and I am such a whistle-blower against paid services online, as this article will tell you) that no matter what brilliant new idea the Auttomatic team came up with, I could never get myself to look at WordPress the same way. Perhaps that sounded a tad melodramatic but that is how it is!

So I quickly decided, just this afternoon, that I would make my blog once and for all someplace that truly satisfied me and appealed to me; and I decided that my blog would look like how I, myself, wanted to have appeared, had I been a blog on the Web. That is to say, my blog would be me on the internet. Today, nearing a very late hour of the night, I think I have achieved just that.

The look of my blog is based on vintage books (for I am a book addict!) full with classy flourishes and a clean, minimalist white and black, straightforward colour blend that reminds one o a page in a classic novel. The typeset an occasional, sparing, use of grey gives it a very attractive and rich look that no glossy or grungy or intricately designed theme can possible compete with.

With tiny images and a hoard of subtle elements adding to an exceedingly bold look, I am now in a position to say that my blog, as you see it today, is exactly as I had imagined it years ago, but, quite sadly, had never been able to perfectly achieve—until today.

I therefore think I am not exaggerating when I say I deserve a pat, an applause and a long break! But the break would possible last for less than twelve hours as I will be back and blogging before you notice it!

Ah, the words I always pictured myself shouting from the top os the limestone clffs of England—or, perhaps, from atop the Drakensberg Mountains, as one of the last humans alive—I can now say with great justification: Welcome to my new weblog. A weblog that is really me!