Blogging, to me, is two things: content and appearance. To most other bloggers, it means more. For instance, it means connection, discussion and perhaps even establishing a trade name or brand. And to bloggers with idealistic ideas, blogging is simply content.
Personally, I think that the latter is a extreme. Blogging is not all about content unless yours is a personal blog, and, if otherwise, you better have established a name before you start expecting any readers. This is because, as I have mentioned in an earlier post of mine, most visitors who have the potential to become your readers (let us just call them potential readers) turn away at the sight of a boring-looking weblog. Continue reading