Title Trouble: do your articles need catchy titles or descriptive ones?

Having written articles for offline media and perhaps even more often for those online–my blog and my website being two major carriers of my writings–I have observed one question that quite haunts writers. What should the most important element in the title of an article be?

There are two possibilities here and writers often contemplate heavily between the two: catchy titles and descriptive titles. Which should one choose? In my opinion, this decision depends on various factors. { Continue }