On June the 28th some lucky ones—including me—may have noticed a small tweak in Google’s homepage and most of its services save Gmail. And on Wednesday, this trial feature was formally launched for a larger groups, but still a limited one, of users around the world. Perhaps the most noticeable of these—at least the one that caught my eye—was the black bar at the very top of the page.
“We’re working on a project to bring you a new and improved Google experience, and over the next few months, you’ll continue to see more updates to our look and feel,” said Google’s digital creative director, Chris Wiggins.
Before I explain what Google hopes to achieve from this new look, let’s take a look at Google back in ‘97:
The main difference is that the colourful Google logo has been reduced in size, the search box has been made more prominent and two sets of links have been moved to the top and bottom of the page giving your browser what Wiggins described as a cleaner look.
While this goes quite the extent in making an already minimalist, clean page unnecessarily cleaner, the changes in other parts of Google do have an underlying utilitarian face to them. Wiggins describes these broadly as focus, elasticity and effortlessness.
Focus is perhaps what ought to be—and rightly is—on top of Google’s priority. No matter what they are doing on any of their services, the user’s concentration must effortlessly be able to put its entire self to what it is doing at present. Continue reading