How I threw SEO out the window

Like a bane, search engine optimisation, (SEO) has long driven bloggers looking for visitors towards a meta-tag-heavy, Flesch points-restrictive style of writing. That needs to change.

When I started blogging seven years ago, I had to adopt the same practice and, while there is no doubt it worked, I always felt it hindered my style of writing. There is some sense in such optimisation, but the actual method of weighing writing is far too inhuman.

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